It used to be that businesses looked at social media as kids stuff. Things have moved on however, and it is now clear that social media has become an effective marketing tool for many businesses.  Such is the importance of social media, you need to make sure you get it right. TIP: Make sure you add Facebook ‘like’ buttons and boxes to your blogs and webpages.  You want to make it as easy as possible for people to LIKE your stuff, without having to think about it too much.  One click and they’re done. TIP: Look at your niche and start exploring how you can promote your site through niche related social media sites.  This can result in very targeted traffic and therefore a higher conversion rate on your sales. TIP: Attention Grabbing Headlines!  Use them to grab the attention of your visitors and get them hungry to read more, rather than clicking on, and ultimately away from your website.  Make your posts worthy of a closer look.  Draw them in, and hook them! TIP: Grab email addresses.  Work out the most effective way to secure your reader’s email addresses.  This often works best in return for a free report or downloadable product. Provide a way for people to sign up for email alerts when you post new blog posts. Whether you’re just putting up a post rehashing a previous topic or writing about a new product, giving followers a way to stay connected works, even if this type of social media marketing is more recognized as older way to utilize Internet marketing. TIP: Follow the followers of your competitors.  Find out who you are competing with, look up their Twitter account, then follow their followers.  The result will be a laser targeted following for your own Twitter account. Finally, stick at it.  Rome wasn’t built in a day, and neither were many successful online businesses!